Part 4/8:
Wicked: A Targeted Success
The fundamental premise behind Wicked's potential success lies in its core demographic. The property is primarily popular among women; attempting to overhaul it for a different audience would likely alienate its loyal fans and diminish its box office draw. Had creators tried to shift its focus toward a male audience or made drastic changes, the film might have faced steep hurdles. Instead, the general consensus is that Wicked stays true to its roots, which should secure a substantial opening weekend.