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High-profile figures such as Mark Hamill, Jamie Lee Curtis, Bette Midler, and Don Lemon voiced their intentions to depart from Twitter. The trend coincided with the rise of Blue Sky, a newer social media app favored initially by some celebrities seeking escape from Twitter's alleged toxicity. Unfortunately, Blue Sky has so far struggled with an influx of bots and an echo chamber environment, raising questions about its viability as a long-term alternative.
Many celebrities flocked to Blue Sky to continue their social media presence, but their experience has been mixed. Rob Reiner, for example, was highly active on Blue Sky but soon found the platform under strain. Frustrated, he returned to Twitter, ostensibly to express his political concerns amid the recent election results.