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Following She-Hulk's shortcomings, Marvel took noticeable steps to alter its promotional strategies on Disney+. The banner for Marvel content was restructured, showcasing newer, more popular characters in what appeared to be a bid to revamp the franchise’s image. Characters like Sam Wilson's Captain America, Florence Pugh’s Black Widow, Shang-Chi, and Captain Marvel appeared alongside She-Hulk in promotional materials, signaling a shift in focus towards these heroes.