Part 6/7:
The Bigger Picture: Marvel’s Strategy Moving Forward
The removal of She-Hulk from the MCU’s promotional banner isn’t just about one character’s failure. It reflects a broader strategy by Marvel—favoring characters like Deadpool and Wolverine who boast broader, more enthusiastic fanbases. The decision underscores how Marvel is pivoting towards characters and stories that promise more consistent box office success and social media adoration.