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It's important to note that Red One was initially intended as a streaming-only release. Amazon's early plan was to drop the film directly onto their Prime Video platform, circumventing theatrical costs. The decision to release it in cinemas was seemingly a strategic move to generate additional revenue and bolster marketing efforts, akin to approaches used by Apple with their original movies. But with the blockbuster's underwhelming U.S. box office, questions arise about whether theatrical release was the right call—or simply a case of throwing good money after bad.