Part 6/8:
For Amazon, a giant in streaming with Prime Video, the primary goal may not have been box office dominance but rather using the theatrical release as a marketing tool—potentially drawing more viewers to Prime subscriptions. Given the film's costs, the theatrical window might serve more as a promotional tactic than a revenue generator. The question remains whether that strategy will bear fruit or whether the film’s performance signals a need to reevaluate just how much importance streaming giants should place on theatrical success.