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Red One’s underperformance could be a cautionary tale for Hollywood studios, especially those investing heavily in blockbuster holiday fare. The risks associated with expansive budgets in an increasingly fragmented entertainment landscape are evident. The movie’s poor box office indicates that even stars like Dwayne Johnson and Chris Evans can't guarantee success, particularly when competing against major franchise releases and an evolving consumer behavior that favors streaming.
For Amazon, the results may lead to a reassessment of their investment strategy concerning large-scale original movies. It also underscores the fierce competition within the holiday release window, where even big names and significant budgets do not ensure box office success.