Part 4/9:
Much hype surrounded new social media platforms like Threads and Blue Sky, which were seen as alternatives to Twitter. Yet these ventures haven't met expectations; Threads in particular has struggled to maintain momentum and interest, quickly fading into obscurity. Many celebrities who initially jumped ship from Twitter to these new platforms have done so with little fanfare, highlighting their lack of impact.
This phenomenon underscores the transient nature of celebrity-driven platforms—celebrities and influencers may make grand promises to leave, but they often return, craving attention and visibility.