Part 8/10:
From a business perspective, the franchise is perceived as heavily reliant on nostalgia rather than fresh storytelling. Companies are struggling to produce new, compelling narratives, resorting instead to rehashing familiar characters or themes to attract audiences. This is exemplified by recent TV series like Obi-Wan Kenobi, The Book of Boba Fett, and Andor—which, while some are well-received, are seen as limited in scope and depth.
Lucasfilm’s chief creative officer, Dave Filoni, who oversees both film and TV projects, is reportedly aware of the organizational and creative chaos within the studio. Yet, insiders suggest that the internal structure remains unsteady, with no clear long-term plan, leading to a situation described as a "nightmare" of conflicting visions.