Part 8/11:
Commercial Failure and Industry Implications
The sales figures, or lack thereof, suggest that Dragon Age: The Veil Guard was a commercial flop. The company's reluctance to boast success figures, combined with its diminished social media presence, signals that BioWare is facing a significant crisis. Unlike previous releases, which were celebrated and used as marketing opportunities, this title's silence suggests that EA and BioWare are trying to downplay the failure.
Moreover, the fact that multi-platform sales rankings and Steam data point to poor performance underscores the disconnect between corporate messaging and consumer reception. The company’s previous pattern of touting their franchises as major successes now stands in stark contrast to the reality of this release.