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The controversy started when a Lucasfilm employee, Joel Aaron, made a provocative statement on social media. Aaron, who has had a longstanding relationship with Lucasfilm, publicly expressed his views in a manner that drew widespread criticism. Observers noted that shortly after the backlash, Aaron changed his social media settings to "protected" status, effectively hiding his posts from the public eye.
This move did little to suppress the outrage, as screenshots of his original comments were archived by vigilant followers. His incendiary language included personal insults directed at supporters of a particular individual, displaying hostility and unprofessional conduct. Such behavior raised questions about accountability and the standards maintained within major entertainment companies.