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The packaging displayed the web address "wicked.com", which correctly leads to the official movie website. However, the printed URL on the dolls’ packaging was "wicked.com", which actually redirects users to a site requiring visitors to verify they are 18 or older, and is associated with pornography. This mistake is particularly stark considering the product's age demographic, which primarily includes children and their parents.
The Response from Mattel
Mattel has acknowledged the mistake, issuing a statement expressing regret over the misprint and claiming they are taking immediate steps to address the issue. The company stated: