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The past decade has seen Star Wars struggle with a series of missteps. From streaming failures to critically panned series like Ahsoka, the franchise's momentum has slowed considerably. Notably, production woes surrounding upcoming movies — exemplified by the halted Ray movie project — underscore the chaos behind the scenes. Many fans and insiders wonder if Lucasfilm executives are even aware of their diminishing popularity or if they’re simply pushing forward regardless.
Rather than stepping back to re-evaluate, Lucasfilm seems intent on doubling down, risking further alienation of its core audience. The recent announcement of an entirely new Star Wars movie trilogy — reportedly Episodes 10, 11, and 12 — exemplifies this reckless treading into uncertain territory.