Part 6/8:
Cultural and Commercial Implications
The collaboration also raises questions about the commercialization of social justice. By partnering with Wallace—who has become a symbol of woke activism—Disney seems to be leveraging the narrative of fighting bigotry, even as some skeptics see him as embodying the controversy rather than the cause. This marketing move might be intended to attract a specific demographic that values activism and social justice, but it risks alienating other fans who see such alliances as political statements rather than entertainment or storytelling.