Part 5/10:
This decline points to a broader trend: audiences are retreating from blockbuster legs, and the spectacle-driven appeal of Avatar appears to have waned post-pandemic, with visual effects and storytelling not quite producing the same wow factor as before.
The Challenge of Maintaining Classic Success
Given this backdrop, the early projection of $110 million to $120 million for Fire and Ash (a working title for Avatar: The Way of Water) raises concerns about its performance potential. The current estimate is about 20% lower than the previous sequel’s opening, indicating a possible decline in eagerness or perceived value among audiences.