Part 7/10:
The Way of Water tried to emulate that magic but faced a more fractured market, with streaming, shorter theatrical windows, and shifting consumer habits taking a toll on long-term box office legs. The sequel opened lower than expected compared to initial projections—initial estimates in 2020 and 2021 had anticipated a $150-$175 million debut—but the actual figure was about $134 million, signaling a possible cooling of audience enthusiasm.
Given the current trends, analysts are cautious. To hit $2 billion, Fire and Ash will need not only a strong opening but also sustained legs and widespread audience engagement in formats like IMAX and 3D, which traditionally drive higher ticket prices.