Part 8/10:
Producing and marketing Avatar movies are extraordinarily expensive endeavors. The last film reportedly cost over $400 million in production alone, with marketing adding tens of millions more. The massive investment requires Fire and Ash to gross heavily—probably $1.5 billion globally—to break even comfortably.
Disney and James Cameron will undoubtedly pour marketing dollars into the campaign, with estimates suggesting at least $200 million dedicated to promotion and tie-ins. The marketing intensity and audience anticipation will be vital in determining whether the film can recall the spectacular success of the original.