Part 6/9:
DeCosta’s comments also seem to mark a shift in Marvel’s ideological approach. She notes that "we can no longer rely on claiming the first woman this, the first woman that" as a marketing strategy, acknowledging that audiences are now more discerning and no longer swayed merely by identity-based messaging. She emphasizes that future female-led films’ success hinges on their quality rather than their inclusivity message:
"In terms of women-led films and women as superheroes, I think it’s just about whether or not the movie is good."
This statement suggests that Marvel has realized that superficial diversity initiatives are no longer enough to guarantee success and that genuine storytelling is paramount.