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One of the most contentious aspects of The Marvels marketing campaign has been its heavy emphasis on gender representation and identity politics. The film boasts a trio of female leads—Brie Larson’s Captain Marvel, Iman Vellani’s Ms. Marvel, and Teyonah Parris’ Photon—highlighted as a "triple threat" and a groundbreaking achievement for Marvel. However, this messaging has been met with mixed reactions, with some considering it pandering and superficial.