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Disney's Turmoil: A Disastrous Year and the Battle Over Cultural Narratives

A Troubled Year for Disney and Its Leadership

This week, Disney finds itself amidst one of the most challenging periods in its history. Despite securing a two-year contract extension for CEO Bob Iger, the company is grappling with a series of failures across all fronts, making 2022 and 2023 arguably the worst years on record. The box office bomb "Indiana Jones and the Dial of Destiny" is considered one of Disney's biggest flops ever, while streaming services continue to hemorrhage subscribers and incur billions of dollars in losses. Compounding these issues is a languid summer at Disney parks, characterized by slow visitation and declining revenue.