Part 4/10:
Iger explained that Disney's strategy of flooding the market with an abundance of streaming content has backfired. While initially aimed at competing with other streaming giants, this approach has resulted in oversaturation, leading to audience overwhelm and diminished interest. The sheer volume of Marvel projects—both in theaters and on Disney+—has diluted the brand's appeal, turning what once was an eagerly anticipated universe into a cluttered, underperforming lineup.