Part 7/9:
The massive underperformance signals more than just a stumble for one film; it underscores the decline of Lucasfilm’s established franchises. The studio, once heralded for beloved stories and iconic characters, now finds itself in a troubling phase of underwhelming results across multiple properties. The Indiana Jones franchise, which once enjoyed iconic status, appears to be nearing the end of its shelf life—a sad reflection of changing audience tastes and perhaps mismanagement.
Despite hopes for a change in leadership or strategy—particularly around Kathleen Kennedy’s tenure—industry insiders remain skeptical about immediate corrections, emphasizing that substantial shifts in studio direction are unlikely until key figures step aside.