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Disney+ was once celebrated as a major success, vying for the top spot in streaming alongside giants like Netflix and Amazon Prime. However, recent data reveal a stark reversal: Disney+ has fallen behind competitors like Max and Hulu in market share.
Over the last six months, Disney+ and Hulu—both owned by Disney—have experienced declines in subscriber numbers. Meanwhile, Netflix, Amazon, and Max have seen their subscriber bases grow, indicating a loss of consumer confidence specific to Disney’s streaming offerings. This downturn threatens Disney’s hoped-for revenue streams from digital platforms, further compounding their financial woes.