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Many fans and industry analysts have attributed this failure to a combination of poor reception and mismanagement by Disney and Lucasfilm. The franchise, long beloved for its adventurous spirit and Harrison Ford's iconic portrayal of Indiana Jones, seems to have lost its luster. Critics and audiences alike have expressed frustration over the film's marketing strategy, which depicted the character as worn down and beaten up, perhaps unintentionally signaling a lack of confidence in the project.