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While a 55% drop is not unusual for blockbuster films, the poor opening drastically exacerbates the impact, making it unlikely for the film to sustain a strong run. This trend underscores a broader pattern of waning interest and declining audience enthusiasm for the latest installment.
A Shift in Studios' Approach: Embracing Fan Appreciation
In a rare move, Lucasfilm has attempted to reach out directly to fans in light of the movie's underwhelming reception. During the promotional push, the studio highlighted messages thanking audiences, signaling an acknowledgment of the disconnection that has grown over recent projects, particularly within the Star Wars franchise.