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Interestingly, while Disney Plus overall took a hit internationally, with a loss of over a million subscribers outside North America, it managed to post some positive growth domestically. Specifically, within the United States and Canada, Disney Plus gained approximately 800,000 subscribers, suggesting some resilience in the North American market. However, this was more than offset by international declines, leading to the overall net loss.
This situation highlights a broader trend where Disney's international markets are struggling to retain viewers, despite domestic gains. It raises questions about the company's ability to maintain its global subscriber base amid saturation and shifting viewer preferences.