Part 6/8:
Critics argue that these superficial gestures mainly serve to fulfill quotas of "wokeness" without addressing the core issues of representation and participation. For campaigns to be genuinely meaningful, companies need to actualize diversity behind the scenes—hiring Black developers, engineers, and creatives—not just slapping on themed skins.
A 2024 survey of game developers emphasized this disconnect, revealing that only 3% of the nearly 3,000 respondents identified as Black. This stark underrepresentation suggests that such corporate gestures are largely performative, designed more for PR than real inclusion.