Part 8/9:
The Future Looks Grim
Given the harsh critical response, tepid audience interest, and the poor opening weekend numbers, Borderlands faces an uphill battle. Its current trajectory suggests it will gross significantly less than its production budget, making it one of the biggest box office failures of 2024.
In the film industry, many factors contribute to a movie's success or failure, but this case exemplifies how crucial understanding and targeting the right audience is for franchise adaptations. If studios continue to overlook this in favor of spectacle or superficial branding, flops like Borderlands will become increasingly common.