Part 3/11:
Starbucks emerged prominently during the second wave, championing coffee as a social experience. The cafes of that era were cozy, inviting, and imbued with a '90s vibe—think Norah Jones and turtlenecks. These cafes weren’t just places to grab a drink; they were social hubs where people connected, worked, or simply relaxed. This era solidified Starbucks’ identity as a community-centric space.
Wave 3: Coffee as an Art Form
Today’s third wave treats coffee like wine—highlighting origin, flavor, and craftsmanship. It’s about appreciating coffee as an artisanal product. These third-wave cafes often serve as third spaces—places separate from home and work like bookstores or community centers—fostering connection and community.