Part 1/10:
Corporate Virtue Signaling and Public Backlash During Pride Month
In recent years, the month of June has become a focal point for corporate activism, especially around Pride Month. Companies across industries—ranging from video game developers to sports leagues—embrace this period to showcase their support for LGBTQIA+ communities through various initiatives. While these gestures are often well-intentioned, they have increasingly become a source of controversy and public backlash.