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Compounding the problem is the significant investment behind the film. With a hefty production budget of around $200 million and considerable marketing costs, the film needs substantial box office returns just to break even. Industry estimates suggest total expenses could range from $550 million to $600 million, making "Wish’s" dismal numbers a potential catastrophic loss.
Worldwide and Industry Impact
The international scene paints an even grimmer picture. Worldwide, "Wish" has only managed to gross around $49 million—far below projections, which aimed for approximately $50 million domestically and proportionally more internationally. The fact that "Wish" couldn’t even hit this modest target underscores an alarming decline in Disney’s global appeal.