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The failures extend beyond just Miss Marvel. The recent box office and ratings disasters have marked some of the worst performances in the MCU's history. In conventional industries, such failures would typically lead to a strategic reassessment—eliminating unprofitable projects and focusing on successful content. Yet, Marvel appears to be doubling down on projects that clearly do not resonate with fans.
The Future of Marvel’s Content Strategy
The ongoing discussions about renewing Miss Marvel, Moon Knight, and She-Hulk raise concerns about the future direction of Marvel Studios. Despite overwhelming evidence of disinterest, the studio seems poised to continue pushing these properties forward, perhaps in a misguided attempt to salvage or justify previous investments.