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Fans have been aware for some time that the MCU's golden era was waning. The recent phases—particularly Phase Four and Phase Five—have been heavily criticized for perceived storytelling miscues, lack of cohesive direction, and an overreliance on nostalgia. The Marvels is seen as the latest symptom of these issues, with many insiders and critics labeling it a cinematic catastrophe both commercially and critically.
Controversies in Marketing and Misleading Campaigns
One of the most contentious aspects surrounding The Marvels is how Marvel and Disney marketed the film. Weeks before its release, promotional materials seemed to hint at major connections to the broader Infinity Saga narrative, specifically referencing Thanos and characters like Iron Man and Captain America.