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In a bid to salvage the film’s chances, Marvel and Disney seemingly resorted to last-minute tactics. These included increasing references to previous popular characters, such as X-Men and Valkyrie cameo appearances, which many critics interpret as desperate attempts to boost interest. Yet, these efforts failed to turn the tide, and the film continued to perform poorly at the box office.
Reckoning for the MCU and Future Prospects
This debacle has broader implications for the MCU. It signals a potential turning point—an acknowledgment that Marvel’s golden era is waning, and major changes may be necessary. The franchise’s reputation has taken a hit, with fans and critics alike criticizing the studio’s reliance on nostalgia, manipulative marketing, and storytelling shortcuts.