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To put it into perspective, even some of Disney’s notorious failures like The Good Dinosaur managed to gross roughly $55 million during a holiday weekend. Wish’s projected $20 million over three days is significantly worse, indicating not just a box office flop but a potential blow to the studio’s holiday season reputation.
The Broader Context: A Year of Animation Failures
This setback is part of a broader pattern of Disney animation underperformance. Over recent years, Disney animation films have struggled to connect with audiences, with many underwhelming at the box office. The studio has faced challenges with several recent releases, including Elemental, which, despite a modest recovery, failed to turn a profit.