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Perhaps the most notable recent development is South Park's portrayal of Saudi Arabia’s influence through sponsorships and vested interests. The series incorporated a satirical depiction of Saudi Arabia sponsoring its Thanksgiving "Turkey Trot" race, with a prize of $5,000—a clear jab at the country's investment in American entertainment and sports. The episode features a sponsorship by the Saudi royal family, who are depicted as funding major events like the LIV Golf league and comedy festivals, reflecting Saudi Arabia’s global rebranding efforts.