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This growth was not a fleeting trend. Instead, Amazon’s apparel segment continued to expand steadily, demonstrating the platform’s vital role in the retail clothing landscape. The convenience of a vast product selection, combined with efficient logistics and competitive pricing, kept consumers returning — even as the pandemic subsided.
How Amazon Scaled Its Fashion Business
Amazon’s journey into fashion began over a decade ago, leveraging its e-commerce hegemony to build a significant apparel presence. Originally renowned as a bookseller, Amazon diversified early on, adding categories like toys, electronics, and apparel.