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Meanwhile, Amazon has launched its luxury storefront, beginning with a partnership with Saks Fifth Avenue in 2025 and featuring high-end brands like Dolce & Gabbana and Balmain. Amazon’s internal efforts include reaching out directly to fashion house founders and CEOs to bring more luxury brands onto the platform, highlighting its intentions to expand into high-end fashion and jewelry.
Selling on Amazon: Strategies and Controversies
Sellers primarily operate on Amazon through two pathways. The more traditional method involves Amazon purchasing inventory in bulk, then controlling pricing and listings. This approach, once dominant, is now invite-only—targeting brands with at least $10 million in annual sales, according to some estimates.