Part 10/13:
In response to returns challenges, Amazon withdrew the “Try Before You Buy” program in early 2025. Launched in 2018, this feature allowed customers to try selected apparel before purchase without charging the seller for returns. Despite initial success, the program became financially unsustainable, highlighting the difficulties small sellers face with reverse logistics.
Innovation, Experimentation, and Market Outlook
Amazon’s culture of rapid experimentation continues to inform its strategies. Initiatives like Amazon Inspire, a short-form video platform for product discovery, have yet to find long-term success but demonstrate Amazon’s commitment to innovation.