Part 11/13:
Advertising has proven effective, with Amazon reportedly generating around $1 billion in organic media value through social platforms like TikTok. These social media marketing efforts are particularly potent in the fashion space, where visual appeal and influencer engagement drive sales.
Looking ahead, market analysts project that Amazon’s apparel and footwear segment will grow by approximately 7.5% in 2025, surpassing $70 billion in sales. As brands increasingly view Amazon as a necessary part of their omnichannel strategy, the debate has shifted from whether to sell on Amazon to how best to collaborate with it.