Part 12/13:
Amazon’s dominance in the U.S. fashion landscape is undeniable, driven by its massive reach, logistical prowess, and data-driven approach. Yet, this dominance comes with complications—high fees, intense competition, environmental impact of returns, and ongoing legal scrutiny.
Despite these hurdles, brands acknowledge that being on Amazon is essential. The platform offers unparalleled exposure to millions of consumers, and the ongoing innovations—particularly in luxury and digital marketing—signal Amazon’s commitment to maintaining its fashion leadership.