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If Wish opens at the projected $75 million globally, it would be considered a soft start—particularly for a major Disney animated production—and may struggle to reach profitability. This outcome could signal ongoing difficulties for Disney’s animated division, as they navigate changing audience preferences and a competitive film landscape.
In summary, Wish exemplifies the broader challenges Disney faces in 2023: balancing high production costs with unpredictable audience reception, especially when critical reviews are unfavorable. The film’s performance will likely serve as a barometer for Disney’s animation strategy moving forward.