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Disney's Struggles in 2023: A Deep Dive into Box Office Failures and Shifting Audience Trust

The 2023 Box Office Debacle

The year 2023 has been an unprecedented nightmare for Disney, marked by a series of high-profile box office failures that have left the entertainment giant reeling. Instead of experiencing the anticipated bounce-back after a difficult stretch, Disney’s recent slate of releases has seen disastrous results, with multiple movies underperforming or outright bombing. Films like "Indiana Jones and the Dial of Destiny" and most recently "The Marvels" have failed to meet expectations, with the latter projected to cost Disney upwards of $300 million — a figure that could swell further after accounting for marketing, reshoots, and visual effects expenses.