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Initially, Hollywood embraced streaming wholeheartedly, investing heavily in developing proprietary platforms like Disney+, Amazon Prime Video, and others. However, what seemed like a strategic revolution has turned sour for many. The colossal investments in original content, such as Amazon's The Rings of Power, have not paid off as expected. Despite spending over a billion dollars on just two seasons of The Rings of Power, the series struggled to attract and retain viewers, with only about 37% of U.S. viewers finishing the first season, according to The Hollywood Reporter.