Part 4/8:
Faced with mounting losses, major streaming platforms are now shifting strategies. Traditionally, services like Disney+ initially eschewed advertisements, offering ad-free experiences even at a premium subscription rate. But recent moves indicate a shift towards incorporating ads to offset financial struggles. Disney+ has introduced a cheaper ad-supported tier, and now Amazon Prime Video is following suit—not by offering a lower-cost version with ads, but by forcing ads onto all existing subscribers.
Amazon’s Approach: