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Blue Beetle, a lesser-known character in DC Comics, was anticipated by some fans as a potential bright spot in an otherwise rocky year for DC movies. The character of Jaime Reyes, the Blue Beetle, has a dedicated fan base but is not a mainstream household name like Batman or Superman. The film was marketed as a fresh entry into the DC Extended Universe (DCEU), with hopes that it might connect with audiences, especially given the character's unique background and cultural significance.