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Founded in 1987 by Ken and Linda Rosenthal in Missouri, Panera Bread started as the St. Louis Bread Company. Inspired by sourdough baking traditions learned in San Francisco, Ken Rosenthal dreamed of creating a bakery-focused eatery that emphasized fresh, artisan breads. With a modest initial investment and a loan, the couple launched their venture, focusing heavily on bakery items and quickly cultivating a local cult following.