Part 5/15:
Panera's early reputation was built on its bakery-quality bread, baked daily in-house. Its bread bowls, perfect for soups, and an array of bakery items, from baguettes to sesame semolina, became signature staples. The chain's focus on healthier, low-fat, and natural ingredients earned it a loyal fan base.
In 2017, Panera boldly removed all artificial colors, flavors, sweeteners, and preservatives from its menu—a move that reinforced its wholesome branding. The subsequent launch of a consulting branch aimed at guiding other businesses toward more natural menus exemplified its commitment to wholesome eating.