Part 9/15:
Customer service issues have compounded dissatisfaction, with longer waits, reduced seating, and automation replacing personal interaction. The chain’s move toward a “digital first” approach has alienated some patrons, especially as its physical spaces become less inviting.
Rising Prices in a Stagnant Market
Inflation has dramatically inflated menu prices, with breakfast sandwiches exceeding $7, salads nearing $10, and specialty drinks over $5. While other fast food giants like McDonald’s or White Castle have also increased prices, Panera’s perception of being a healthier, slightly premium option makes these hikes more irksome. Earlier, customers justified the costs with quality ingredients—something increasingly in doubt.