Part 10/15:
A key pillar of Panera’s identity was its fresh, in-house baked bread. However, in recent years, the company discontinued its dedicated fresh dough locations, replacing them with frozen, partially baked bread of mediocre quality. This change has divided customers who once cherished the bakery’s authenticity.
Similarly, the chain has scaled back on its claims of being free from artificial ingredients, removing assurances regarding hormones and antibiotics in meats. Its menu has gradually shifted from healthy, simple fare to richer, more indulgent options, eroding the wholesome image that initially set it apart.